ABOUT the BRAND

Yumi Uk is the creative brand identity of Jamaican-born novelist, blogger, and founder of Therapy by Yumi Uk, Tiffony Johnson-Richards.

Yumi (由美 / 裕美 / 弓美) speaks of beauty with purpose, abundant grace, and the bow that releases truth, while Uk echoes uku—“to rise, to float.”
Together, they form a declaration: “beauty that rises above, words that lift into legacy.”

Yumi Uk is her "penn" name as a published author, editorial architect, and creative mentor, Yumi Uk is her declaration to treat every project as consecration, witness and testimony.
YumiUk is the kind of storyteller who makes you pause mid-scroll, mid-thought, mid-heartbeat. 

Her words feel like they were written in the quiet moments of your mind you didn’t know anyone else shared—where your strength hides or fails or falls behind the softness or pain you struggle to sheath in a world of aches, where your truth waits to be spoken. 

With a voice that’s equal parts velvet and fire, the sting of death and the ring of truth. The desire and the weight carried with hopes to speak to your soul. The I am with you and you are enough, I see you and I understand...Her writing doesn’t perform—it ministers. It holds space for healing, honors complexity, and reminds you that gentlness coexists with savagery. That it's not too late and your pain is power and how you use it can make you formidable. 

She doesn’t write to be seen. She writes so that you can see you, so that you can name every part of your journey and feel, even when you are afraid and all you can do is stumble around in the dark. 

She’s the calm resounding chaos. 
Unfolding. Unapologetic. Unforgettable.

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